RYAN FENTON
COPYWRITER
SUPER COOL STUFF
ABOUT
DELETING YOUR GAMES ISN’T FUN. YOU’VE SPENT COUNTLESS HOURS
WITH THESE CHARACTERS. HOW ARE YOU SUPPOSED TO CHOOSE WHO HAS
TO GET CUT TO MAKE ROOM FOR SOMETHING NEW? AFTER ALL, THINK OF
ALL THE GOOD TIMES YOU’VE HAD TOGETHER.
CLIENT: SANDISK
AGENCY: CALLEN
CCO: CRAIG ALLEN
CW: RYAN FENTON
AD: CLAIRE HARTEMINK
ANIMATION: CRINIMO STUDIOS
WE CREATED ANIMATIONS OF VIDEO GAME CHARACTERS BEGGING YOU NOT TO DELETE THEM FOR MORE STORAGE.
WE WORKED WITH VOICE TALENT AND AN ANIMATION STUDIO TO BRING THESE SPOTS TO LIFE,
HERE ARE SOME BTS OF THE ANIMATION PROCESS.
THE GAMING WORLD LOVED IT...A LITTLE TOO MUCH