CLIENT: SANDISK
AGENCY: CALLEN
DELETING YOUR GAMES ISN’T FUN. YOU’VE SPENT COUNTLESS HOURS WITH
THESE CHARACTERS. HOW ARE YOU SUPPOSED TO CHOOSE WHO HAS TO GET
CUT TO MAKE ROOM FOR SOMETHING NEW? AFTER ALL, THINK OF ALL THE
GOOD TIMES YOU’VE HAD TOGETHER.
CCO: CRAIG ALLEN
CW: RYAN FENTON
AD: CLAIRE HARTEMINK
ANIMATION: CRINIMO STUDIOS
WE CREATED ANIMATIONS OF VIDEO GAME CHARACTERS BEGGING YOU NOT TO DELETE THEM FOR MORE
STORAGE.
WE WORKED WITH VOICE TALENT AND AN ANIMATION STUDIO TO BRING THESE SPOTS TO LIFE,
HERE ARE SOME BTS OF THE ANIMATION PROCESS.
THE GAMING WORLD LOVED IT...A LITTLE TOO MUCH