CLIENT: AMC THEATERS
STUDENT / SPEC WORK
AMC THEATERS IS BRINGING BACK THE MAGIC OF THE CINEMATIC
EXPERIENCE BY MAKING DISTRACTION-FREE LIVING A HABIT.
CW: RYAN FENTON, KAT ZHANG
AD: PIPER OGLETREE, KAT ZHANG
BREAKING AND ENTERING 2025
BRONZE CROWBAR WINNER
"AMC Mode" is an in-app loyalty program that encourages users to silence their phones for perks such as popcorn, drinks, and even free movie tickets!
AMC will place decals directly in the eyeline of those glued to their screens, reminding them to look up and live in the moment.
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