RYAN FENTON
COPYWRITER
SUPER COOL STUFF
ABOUT
INITIATIVE (PROP A) GIVES FAMILIES THE STABILITY THEY NEED
AND THE FUTURE THEIR CHILDREN DESERVE. WE WERE TASKED
WITH CREATING A NAME AND IDENTITY THAT HELPS FAMILIES FEEL PART
OF SOMETHING LARGER, INSPIRING COMMUNITY-WIDE MOVEMENT TO
SUPPORT CHILDREN, UPLIFT PROVIDERS, AND STRENGTHENING
THE FUTURE OF TRAVIS COUNTY.
CLIENT: TRAVIS COUNTY, AUSTIN, TX
AGENCY: GSD&M
CW: RYAN FENTON
AD: CLAIRE HARTEMINK
GRAPHIC DESIGN: MJ TANGONAN
RENAMED “PROP A” TO RAISING TRAVIS COUNTY AND CREATED BRANDING, SUCH AS LOGO, NAMING CONVENTIONS, TAGLINE, AND MANIFESTO FOR THE PROGRAM.