AMC THEATERS
Look Up
AMC is bringing back the magic of the cinematic experience by making distraction-free living a habit.
CASE STUDY
VIDEO SPOT
IN-APP
"AMC Mode" is an in-app loyalty program that encourages users to silence their phones for perks such as popcorn, drinks, and even free movie tickets!
TRY THE PROTOTYPE
OUT OF HOME
AMC will place decals directly in the eyeline of those glued to their screens, reminding them to look up and live in the moment.
Copywriter: Ryan Fenton & Kat Zhang
Art Director: Piper Ogletree & Kat Zhang
Director of Photography: Michael Norris
Editor: Tatum Ostos